What is an "email collected"? What is a "member" or "opt-in"?

Email Collect: A bowler that has entered their email somewhere in the Sync system (either at the tablet or in Sync Desk)

 Member or Opt-In: A bowler that has entered their email somewhere in the Sync system, and given you permission (opted-in through email or settings) to receive future communications from you.

Members can opt-in a the lanes by checking a box (3.7 or higher), creating an account with Sync Passport, clicking a coupon on a scoresheet email, opting in via the OpenLane app, or by checking the box to opt-in when making online reservations via Meriq.  

In addition to the information above, we have a number of training videos and resources available in Brunswick Cloud located in the Support section.

If you have further questions on the Brunswick Cloud, we offer specialized Managed Marketing Services to assist with best practices and advanced training. You can purchase these services www.brunswickcloud.com under Purchase Features.