| Brunswick Cloud - Campaigns vs Channels |
| Environment: |
| Brunswick Cloud |
| Section: |
| Campaigns |
| Question: |
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What is the difference between a Campaign and a Channel?
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| Procedure/Guidance: |
A campaign contains individual channels (ex. Overhead Commercials, Email Scoresheets). The campaign acts as control for those channels; if the campaign is active, the active channels below are also active. The campaign’s active dates are therefore the active dates for channels (unless otherwise configured at the channel level).
Channels are the individual displays or emails that will be used as part of your marketing plan.
Types of Channels
Within a campaign, you have the following available channels:
- Transactional Emails – Customizable emails that can include your center’s information, advertisements, events, and special offers. (assumes bowler has entered an email during their visit)
- Email Receipt - Emailed to a bowler after their transaction is completed.
- Email Scoresheet – Emailed after bowler has completed their session on the lane (timed or all games).
- Email Reservation – Emailed after a bowler has made a reservation through Sync Reservations.
- Point of Sale – Customizable printouts that can include your center’s information, advertisements, events, and special offers.
- Printed Receipt – Printed for a bowler after their transaction is completed.
- Printed Scoresheet – Printed for a bowler that has completed their session on the lane (timed or all games).
- Printed Reservation – Printed for a bowler that has made a reservation through Sync Reservations.
- In-Game – Advertise while bowlers are playing on the lanes, allowing them to see your specials, upcoming events, register their email, and even call for service.
- Game Ads (Overhead) – Advertisements will display below the scoresheet during play.
- Game Ads (Console) SYNC TABLET ONLY - Advertisements will display below the scoresheet or menu icons during play.
- Specials (Overhead) KEYPAD ONLY– Advertisements will display when a bowler selects Specials on the overhead.
- Specials (Console) SYNC TABLET ONLY- Advertisements will display when a bowler selects Specials on the console. Bowler can touch advertisement to order service at the lane or enter an email address for your newsletter.
- Advertising and Marketing - Advertise your specials, upcoming events, leagues, and anything else to your bowlers in your center and those outside your center!
- Commercial (Overhead) - Advertisements will display on the screen while the lane is not in use.
- Marketing Email – Using a set of dynamic email templates, craft your messaging that will drive bowlers back in to your center.
- Digital Signage - Advertisements and videos will display on the screen.
- Social Media – Leverage the power of your social network to schedule tweets or Facebook posts promoting your center, specials, events, and anything else that will drive business.
- Facebook – Messaging that will post to your Facebook wall. All followers of your wall will see your post.
- Twitter - Messaging that will post to your Twitter feed. All of your Twitter followers will see your post.
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In addition to the information above, we have a number of training videos and resources available in Brunswick Cloud located in the Support section. If you have further questions on the Brunswick Cloud, we offer specialized Managed Marketing Services to assist with best practices and advanced training. You can purchase these services www.brunswickcloud.com under Purchase Features.
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| Related Information and Links: |
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| Revision Date:
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| 06/25/2020 - Added to Brunswick Knowledgebase. |
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| Modified 6/25/2020 |
| Article ID: 2572 |
