How do my customers access their Sync Passport account? (Or, now with the OpenLane app option.)

Either by going directly to SyncPassport.com or going to a custom SyncPassport URL for your specific center. You can place the custom URL on your web site and social media accounts.  The URL to add to your website can be found in the Brunswick Cloud > Account > Membership > Membership link.  This link is a double opt-in process for customers. 

Customers can also use the same credentials and log into the OpenLane app.

In addition to the information above, we have a number of training videos and resources available in Brunswick Cloud located in the Support section.

If you have further questions on the Brunswick Cloud, we offer specialized Managed Marketing Services to assist with best practices and advanced training. You can purchase these services www.brunswickcloud.com under Purchase Features. 

Can I manually import or add members to the Cloud?

There’s not a capability to import member lists to the Brunswick Cloud at this time.

 Recommendations:

• Include the sign up link in emails and on your website. This can be found for the account under account > membership and it’s a green hyperlink. Or if you want to have a different link by center it’s located under centers > connections and it’s the green hyperlink. This is a double opt-in process.

• Encourage guests to download and create a profile with the OpenLane app. This will opt them in as well.

• For online reservations, make sure your settings with Meriq include all online reservations to be opted-in.

In addition to the information above, we have a number of training videos and resources available in Brunswick Cloud located in the Support section.

If you have further questions on the Brunswick Cloud, we offer specialized Managed Marketing Services to assist with best practices and advanced training. You can purchase these services www.brunswickcloud.com under Purchase Features. 

What is the difference between a Campaign and a Channel?

1. Transactional Emails – Customizable emails that can include your center’s information, advertisements, events, and special offers. (assumes bowler has entered an email during their visit)
• Email Receipt - Emailed to a bowler after their transaction is completed.
• Email Scoresheet – Emailed after bowler has completed their session on the lane (timed or all games).
• Email Reservation – Emailed after a bowler has made a reservation through Sync Reservations.
2. Point of Sale – Customizable printouts that can include your center’s information, advertisements, events, and special offers.
• Printed Receipt – Printed for a bowler after their transaction is completed.
• Printed Scoresheet – Printed for a bowler that has completed their session on the lane (timed or all games). 
• Printed Reservation – Printed for a bowler that has made a reservation through Sync Reservations.
3. In-Game – Advertise while bowlers are playing on the lanes, allowing them to see your specials, upcoming events, register their email, and even call for service.
• Game Ads (Overhead) – Advertisements will display below the scoresheet during play.
• Game Ads (Console) SYNC TABLET ONLY - Advertisements will display below the scoresheet or menu icons during play.
• Specials (Overhead) KEYPAD ONLY– Advertisements will display when a bowler selects Specials on the overhead.
• Specials (Console) SYNC TABLET ONLY- Advertisements will display when a bowler selects Specials on the console. Bowler can touch advertisement to order service at the lane or enter an email address for your newsletter.
4. Advertising and Marketing - Advertise your specials, upcoming events, leagues, and anything else to your bowlers in your center and those outside your center!
• Commercial (Overhead) - Advertisements will display on the screen while the lane is not in use.
• Marketing Email – Using a set of dynamic email templates, craft your messaging that will drive bowlers back in to your center.
• Digital Signage - Advertisements and videos will display on the screen.
5. Social Media – Leverage the power of your social network to schedule tweets or Facebook posts promoting your center, specials, events, and anything else that will drive business.
• Facebook – Messaging that will post to your Facebook wall. All followers of your wall will see your post.
• Twitter - Messaging that will post to your Twitter feed. All of your Twitter followers will see your post.

In addition to the information above, we have a number of training videos and resources available in Brunswick Cloud located in the Support section.

If you have further questions on the Brunswick Cloud, we offer specialized Managed Marketing Services to assist with best practices and advanced training. You can purchase these services www.brunswickcloud.com under Purchase Features. 

Can I have a channel display on specific lanes?

In addition to the information above, we have a number of training videos and resources available in Brunswick Cloud located in the Support section.

If you have further questions on the Brunswick Cloud, we offer specialized Managed Marketing Services to assist with best practices and advanced training. You can purchase these services www.brunswickcloud.com under Purchase Features. 

What is an "email collected"? What is a "member" or "opt-in"?

Email Collect: A bowler that has entered their email somewhere in the Sync system (either at the tablet or in Sync Desk)

 Member or Opt-In: A bowler that has entered their email somewhere in the Sync system, and given you permission (opted-in through email or settings) to receive future communications from you.

Members can opt-in a the lanes by checking a box (3.7 or higher), creating an account with Sync Passport, clicking a coupon on a scoresheet email, opting in via the OpenLane app, or by checking the box to opt-in when making online reservations via Meriq.  

In addition to the information above, we have a number of training videos and resources available in Brunswick Cloud located in the Support section.

If you have further questions on the Brunswick Cloud, we offer specialized Managed Marketing Services to assist with best practices and advanced training. You can purchase these services www.brunswickcloud.com under Purchase Features. 

What do I need to use coupons in my center?

Procedure/Guidance:

• Product/Package with Enterprise ID (configure this in Sync Office)
How to connect a product to the Cloud for a coupon.

• Active Offer • Email Query (or send it to everyone)

• Email

• Scoresheet – send it to everyone that bowls

• Receipt – send it to everyone that asks for an emailed receipt

• Marketing Email – send it to only the people you want to

• 2D barcode scanner (can be purchased from Brunswick Sales)

In addition to the information above, we have a number of training videos and resources available in Brunswick Cloud located in the Support section.

If you have further questions on the Brunswick Cloud, we offer specialized Managed Marketing Services to assist with best practices and advanced training. You can purchase these services www.brunswickcloud.com under Purchase Features. 

My email didn't send. Why?

1. Was the email channel Active? Check to see if it is paused under the Campaign or while editing the Channel, under Settings

2. Was the Campaign Active? If the Campaign is paused, all email channels are paused as well.

3. If you used an Email Coupon template, but did not edit the “call to action” button with an offer, or used an inactive offer, the email will not send. Use a different template or use a different offer.

4. If you used a query, it could be that there were no email addresses that matched the criteria of the query when the email went out. Example: New Members Yesterday. If no one opted- in yesterday, it would have not sent to anyone.

In addition to the information above, we have a number of training videos and resources available in Brunswick Cloud located in the Support section.

If you have further questions on the Brunswick Cloud, we offer specialized Managed Marketing Services to assist with best practices and advanced training. You can purchase these services www.brunswickcloud.com under Purchase Features. 

When does a bowler get their scoresheet emailed to them? 

Procedure/Guidance:

1. Verify that you have a Campaign with an Email Scoresheet channel active. Verify in Brunswick Cloud and in Sync Office.

2. If a bowler has entered their email address (either in Sync Desk or at the lane), the bowler will receive an email with a link to their scoresheet after they finish bowling.

3. After the bowler completes their session (time or games) on the lane, the scoresheet will be emailed to them within 10 minutes.

In addition to the information above, we have a number of training videos and resources available in Brunswick Cloud located in the Support section.

If you have further questions on the Brunswick Cloud, we offer specialized Managed Marketing Services to assist with best practices and advanced training. You can purchase these services www.brunswickcloud.com under Purchase Features. 

Can I have multiple channels that overlap?

Procedure/Guidance: Yes.

If multiple channels overlap (date and time), they will cycle through in order displayed in Sync Office.

• Use Case 1: A center has multiple Commercial channels play through the day, and those Commercials will cycle through in order, one after the other.

• Use Case 2: A center can have multiple Email Scoresheet emails with different messaging on it, allowing a center to test different types of messaging.

• Use Case 3: A center may have multiple specials: 1) Free pitcher with a purchase of a 16” pizza 2) Enter our email to receive our newsletter and 3) Get 10% off tickets tonight. All three of these specials would drive revenue opportunities, but with different actions.

In addition to the information above, we have a number of training videos and resources available in Brunswick Cloud located in the Support section.

If you have further questions on the Brunswick Cloud, we offer specialized Managed Marketing Services to assist with best practices and advanced training. You can purchase these services www.brunswickcloud.com under Purchase Features. 

Can I have a channel run at certain time of the day? 

Procedure/Guidance: Yes.

As an example, you may wish to have specific In Game Ads during different times of the day. Simply configure the individual ads for a specific time.

1. Open/Edit the specific ad that requires time constraints.
2. Select the Schedule icon, selecting the Scheduled radio button.
3. Select the time/day/date for the ad and click “Save Changes”.

In addition to the information above, we have a number of training videos and resources available in Brunswick Cloud located in the Support section.

If you have further questions on the Brunswick Cloud, we offer specialized Managed Marketing Services to assist with best practices and advanced training. You can purchase these services www.brunswickcloud.com under Purchase Features. 

Can I upload existing commercials to Sync CRM? 

In addition to the information above, we have a number of training videos and resources available in Brunswick Cloud located in the Support section.

If you have further questions on the Brunswick Cloud, we offer specialized Managed Marketing Services to assist with best practices and advanced training. You can purchase these services www.brunswickcloud.com under Purchase Features. 

How do coupons work?

In addition to the information above, we have a number of training videos and resources available in Brunswick Cloud located in the Support section.

If you have further questions on the Brunswick Cloud, we offer specialized Managed Marketing Services to assist with best practices and advanced training. You can purchase these services www.brunswickcloud.com under Purchase Features. 

The connection to the Brunswick Cloud is based on having the following items in place:

• Internet connection to the Sync server.
• An account created by Brunswick on the Brunswick Cloud for the center.
• The Account and Site codes for the center installed on the Sync server.
• The ability for the Sync server to send and receive data from the Brunswick Cloud.